The Event
Beginning August 2, 2012 approximately 400 boats and 1200 sailors from across the U.S. and Canada will begin arriving in Marion to participate in the 40th edition of the Buzzards Bay Regatta.
Sponsored by
the Beverly, New Bedford, Mattapoisett and Low Tide Yacht Clubs, the BBR is the largest multi-class regatta in the United States, featuring over 12 classes of boats from Lasers to classics yachts and 50′+ racing machines. Buzzards Bay is known for its challenging conditions, world class race management and warm hospitality. BBR 2012 promises to be one of the top sailing regattas in the U.S. in 2012. Registration begins on Thursday August 2, and racing will run from Friday through Sunday.
Demographics: The high end consumer
Sailors are one of the most attractive consumers for both local businesses and global brands.
- 95% are college educated; 50% have graduate degrees
- 90% have are professionals or managers
- Average HH Income – $240,000
- Average Net Worth – $1.4 million
- 95% own their homes
- Travel extensively, active and computer savvy
BBR offers both local businesses and global brands a targeted and uncluttered opportunity to interact with these passionate consumers and let them experience products and services, as well as build long term loyalty. Sailors are appreciative and supportive of the organizations that support their passion.
Become a BBR Supporter!
Would you like to be part of this, and promote your products and services to this group?
We have created several opportunities to help connect you with this group. There are three levels of sponsorship that provide varying levels of visibility and onsite presence, naming rights, product sampling and hospitality. There are also advertising opportunities in the BBR program (4C full size magazine) and web and email marketing.
Advertiser to provide camera-ready electronic copy of (PDF or EPS) ad to Fran Grenon 508-717-7997 and/or email: spectrumphotofg@aol.com no later than May 1, 2012. See specifications in 2012 Sponsor information (pdf).